The Purser Apartment building was constructed in 1913 and reflects a vernacular architectural style. This 30-unit building was designated a Santa Monica City Landmark in 2017 based on its significance as one of the last remaining apartment buildings that exemplified residential development, the *Seaside Terrace Tract*, along Santa Monica beachfront from the early 20th century.

The Purser

Client / Wilshire Skyline

Area / Santa Monica

Status / Complete

Type / Housing

The Purser Apartment building was constructed in 1913 and reflects a vernacular architectural style. This 30-unit building was designated a Santa Monica City Landmark in 2017 based on its significance as one of the last remaining apartment buildings that exemplified residential development, the Seaside Terrace Tract, along Santa Monica beachfront from the early 20th century.

The Purser

The Purser Apartment building was constructed in 1913 and reflects a vernacular architectural style. This 30-unit building was designated a Santa Monica City Landmark in 2017 based on its significance as one of the last remaining apartment buildings that exemplified residential development, the *Seaside Terrace Tract*, along Santa Monica beachfront from the early 20th century.

Owner / Wilshire Skyline

Location / Santa Monica

Status / Complete

Type / Housing

The Purser Apartment building was constructed in 1913 and reflects a vernacular architectural style. This 30-unit building was designated a Santa Monica City Landmark in 2017 based on its significance as one of the last remaining apartment buildings that exemplified residential development, the Seaside Terrace Tract, along Santa Monica beachfront from the early 20th century.

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History

Once the “Atlantic City of the West” the Santa Monica shoreline was bustling with recreational activities from the beginning of the twentieth century. Known as one the most photographed buildings in Santa Monica, The Purser is one of a few remaining physical reminders of Santa Monica’s historic Muscle Beach.

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Before and Afters

Omgivning created elevations that included collaboration with a colorist consultant. Changing from tan to a brighter color allows it to stand out on the boardwalk.

Photo Credit
Appian Way Entrance Before & After: Chattel
Beach Front Short Before & After: Chattel
The Purser Hero Shot: Jesus Banuelos
Ocean Front Entrance: Wilshire Skyline
Historic Purser: Santa Monica HIstory Museum's Bill Beebe Collection
USC 1957: USC Library

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